Heineken bids for share of Asia Pacific

SINGAPORE, July 21 (UPI) -- Dutch brewing company Heineken said it made a $4.1 billion bid to buy 40 percent of Asia Pacific Breweries, which operates 30 breweries across Asia.

Asia Pacific includes production plants in markets as widely spread out as Mongolia, Papua, New Guinea and the Solomon Islands, The New York Times reported Saturday.

In a statement, Heineken said it would also gain direct access to markets in Cambodia, China, Indonesia, Malaysia, New Zealand, Singapore, Thailand and Vietnam.'

Specifically, the company is offering $39.84 per share for a 40 percent stake in Asia Pacific owned by Fraser and Neave, a corporation based in Singapore. If the deal goes through, it would not only add to Heineken's current 42 percent share of Asia Pacific, but it would mandate the Dutch company offer to buy the Asian company outright, the Times said.

Merging has become an established trend for brewers in recent years. Thai Beverage has already put in a bid for 22 percent of Fraser and Neave, although at a price -- $35.80 per share -- that is less attractive than Heineken's.

In recent years, Heineken has teamed up with United Breweries in India and made inroads into investments in Africa. It also made a $5 billion purchase in 2010 of Femsa, a brewer in Mexico and Brazil.

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