Men's Lifestyle Channel Gears Up for Asian Launch

SINGAPORE: LifeStyle TV (LSTV), a new male-targeted network, is slated to begin rolling out across the Asia Pacific in early 2014, with carriage deals sealed in Hong Kong, Thailand, Mongolia and the Philippines. The new channel will target male viewers in Asia aged 18 to 38 with a lineup of content focused on travel, cuisine, adventure and fashion. Programs will feature local celebrities like Cho Sung Mo, Chang Min and Alex Chu. There will also be acquired fare like Latin Angels, Girls Gone Wild, 69 Sexy Things To Do Before You Die and the Korea drama Fighter.

The channel is a joint venture of Mei Ah Entertainment Group and Playboy Plus Entertainment.