Thursday, August 14, 2014

Luxury brand Tengri inspires environmental change in Mongolia

TSETSERLEG, MONGOLIA - This weekend luxury fashion brand Tengri will stage Tsetserleg Festival in one of the world’s most enchanting and unfrequented regions in Mongolia. In advance of the festival Tengri, in partnership with RockCorps whose ethos is 'Give, Get Given’, has secured almost 100 volunteers to help clean up the nearby Tamir River and do community work to help improve the beautiful, natural surroundings that have suffered due to pollution and the harmful mining industry. This will take place on August 15th. Volunteers are motivated by the rewarding experience of seeing live performances from Mongolia's biggest music stars at Tsetserleg Festival, which will take place the following day.

Award-winning Hip-Hop artist Quiza, whose blend of rap & R&B music with modern Mongolian lyrics has made him one of the country’s most celebrated talents, is the headline act at the event. Heavily involved in cultural developments in Mongolia through his work as Head of Cultural Department of Ulaanbaatar City Municipality, Quiza said: “To inspire young Mongolians to promote its cultural and natural heritages to the world and support development of our beautiful country is extremely important to me. Tengri is also passionate about this message so I am delighted to be able to show my support and perform at the festival.”

The FREE family-fun Tsetserleg Festival will feature several well-known musicians encompassing a mixture of traditional and modern sounds, children's activity workshops, art and photography exhibitions, crafts, traditional food stalls and decorations to match, all inspired by Mongolia’s beautiful spirit.

Founded by Nancy Johnston, the London-based ‘fairshare’ pioneer behind
Mongolian-inspired clothing brand Tengri, the Tsetserleg Festival has been developed to support the nomadic herder families living in the region by creating an innovative event, worthy of international news coverage. One highlight will be a spectacular fashion show, which will take place in Zayain-Khuree on the steps of a magnificent Buddhist temple serving as a runway like no other. The local models will take to the steps to showcase the first ever collection by Tengri - a stylish knitwear brand for men and women, specialising in garments made of 100% Mongolian yak wool - which officially launches in September 2014. After the many fun activities throughout the day, the festival will come to a close with a dazzling fireworks ceremony set to light up the sky.

RockCorps co-founder and CEO Stephen Greene said: “By putting volunteering and music at the heart of the platform from the start, Nancy is not only creating a successful design business in partnership with the yak herders, but is also celebrating their work and culture. The Tamir River has a 16km stretch of water that is full of debris. It is such an important source and gateway to the town, yet the issue hasn’t been tackled. By using the festival to engage youth in the project, we can help preserve the beautiful environment.”

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