Tourists are being lured to Mongolia to witness its World Cup alternative - the Naadam festival
Germany has won the World Cup, with a narrow one-nil win over Argentina.
Fans around the world watched the game, but not everywhere - Mongolia was largely indifferent to the drama, preferring its own sporting and cultural event.
Here's how the Naadam festival is helping to boost the economy.
Video Link: http://www.telegraph.co.uk/news/worldnews/asia/mongolia/10965560/Mongolias-Naadam-festival.html