In 2015 the focus will be on Mongolia, the Partner Country of ITB Berlin. On Wednesday, 5 March 2014 at ITB Berlin, Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia, and Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH, will officially sign an agreement between the world’s largest travel trade show and Mongolia, the Partner Country of the event.
“In its role as the Partner Country of ITB Berlin 2015 Mongolia will be sending out a clear signal as an emergent tourism destination. We are confident that Mongolia with its wealth of cultural and natural attractions and its eventful history will successfully present itself to the international market and that it will attract keen interest from both trade visitors and the general public“, said Dr. Christian Göke, CEO, Messe Berlin.
Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia,: “In 2011 Mongolia was already the Convention and Culture Partner of ITB Berlin and as the Partner Country of ITB Berlin 2015 we aim to build on that success and promote public awareness of Mongolia as a travel destination. Germany is an important market for us. Mongolia has maintained diplomatic relations with Germany for the past 40 years. Furthermore, we regard tourism as a long-term opportunity that diversifies our economy. Mongolian companies are also very keen to actively cooperate with the international tourism industry.”
’Everything except ordinary’ is how one could briefly describe this central Asian travel destination, which to date remains relatively unknown. The fascinating culture of Mongolia’s nomads, its almost endlessly undulating green steppes, its mystic traditions harking back to the legendary Genghis Khan and many other outstanding facets of Mongolia already await visitors to Hall 26 at this year’s ITB Berlin.