Desert tourism popular in Inner Mongolia

Desert tourism in North China's Inner Mongolia autonomous region has helped thedevelopment of the local economy, tour organizers said on Saturday.

Zheng Haijun, deputy-manager of the Seven-Star Lake Desert Ecological Tourist Zone, madethe statement at a press conference, held by Elion Resources Group and Hangjinqi Seven-StarLake Ecological Desert Tourism Co Ltd and supported by the Speakers Group in Beijing.

The tourist zone in the Kubuqi Desert, Inner Mongolia autonomous region, features its sandresources and lakes, with construction invested by Elion Group.

The zone, covering an area of 8.89 square kilometers, is named "seven-star" for its sevenlakes in the form of the Big Dipper.